Hi! I'm Stefanie.
Digital marketing director, communications consultant, and ghostwriter.
I have 10+ years of experience developing brand stories & events, launching high-impact, multi-channel marketing campaigns, and evolving digital content in alignment with customer and client needs.Get to know me:
CONTENT STRATEGIST
If content is king, collaboration is queen.The most successful organizations harness the power of both, and I love to help. My expertise shines when spearheading high-impact digital marketing strategies, developing content, and building relationships.As a consultant who's clients include the Fortune 500 and leaders within the HR, private equity, and healthcare industries, I've produced 45+ digital marketing projects in the last year, entailing webinars, newsletters, interviews, town halls, social media, and branded podcasts with 2K+ unique downloads.Being a former CNN producer distinctly prepared me for stakeholder management, management storytelling, guiding executives through delicate subject matter, and coaching busy leaders on showing up authentically in brand stories and corporate communications.Check out a few of the projects I've led and produced:
Cary Davis, a Managing Director at Warburg Pincus, and Garrett Hall, a Managing Director at AlpInvest Partners, speak with ally Brian Conway, Chairman of TA, about being out in private equity, how they have navigated their careers and being authentic.
Global town hall featuring the former CEO of Lloyd's of London, Dame Inga Beale. The branded virtual event was followed by curated breakout rooms to facilitate meaningful discussion among attendees.
In this episode of HR, We Have A Problem, host Kim Seals is joined by Katrina Kibben, one of the nation’s foremost experts on writing job posts, to help your radically improve your hiring process and acquire top talent.
In this episode of HR, We Have A Problem, host Kim Seals and guest, Robin Schooling, a Managing Partner at Peridus Group, celebrate spooky season by swapping horror stories from the human resources department.
DIGITAL MARKETING Manager
Prior to consulting, I built B2B technology platform, Activvely, to connect coworkers with similar fitness goals, and was featured in a Google entrepreneurship profile.
Throughout my startup career, I developed brand voice and content marketing strategy, leading to 15K+ social media followers across platforms, a monthly newsletter with a 31% open rate, and client email marketing campaigns with 40% open rates.Additionally, as a tech founder, I honed my leadership skills through recruiting, hiring, and managing a team of 10. Team members included a CFO, CTO, Chief Architect, Software Engineer, Marketing Lead, and more.I led bi-weekly team meetings to chart progress on professional goals and uncover opportunities for improvement.
Program Manager
At the intersection of my passions: developing content, coaching, and engaging community stakeholders lies one of my most meaningful professional opportunities, being the Program Manager for Square One Startup School, a virtual pre-accelerator program for early-stage tech founders.I created and deployed high-impact digital marketing strategies to publicize the program and attract participants, served as a mentor to founders, and built relationships with key venture capital partners.In my role, I spearheaded 18 webinars and virtual events during the 10-week program, including campaign visuals, copywriting, research, and technical support.Additionally, I built and managed editorial calendars for the accelerator's social media campaigns.
experiential marketing
My belief in the power of community and experiential marketing inspired me to create the TurnTable Yoga series, attracting 3K+ unique attendees, 14 corporate sponsorships, and 22 partnerships across 30+ events.
As a Miami native, and first-generation Cuban-American, I co-founded SelfMade Sisters (formerly Startup Sisters), a space where women of ambition across the Southeast can learn, collaborate, and share resources for growing their businesses.
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Thank you
Looking forward to learning more about you and how I may be of service!